A collaboration with Film director Andrew Cumming.
MAGNUM Vie Magnifique presents, PLEASURE IS LETTING GO, a film competition curated by Xavier Dolan with Magnum and VICE i-D. Launched in Cannes during the 2015 Film Festival, this competition invited independent filmmakers to send in ideas for shorts about personal pleasure, indulgence and the joy of letting go.
This winning by Andrew Cummings reminds us that being carefree can lead us on the path to unexpected pleasure. When Kai, a training dancer (girl), finally accepts an offer from her fellow students to live a little, she discovers another side of herself - the ability to let go and feel joy.
Magnums believe that everyone should indulge in their personal pleasure. It doesn’t matter who you are, or what you take pleasure in; Magnum wish to inspire all Pleasure Seekers to seize pleasure every day.
To find out more visit:
Institutions: i-D/VICE, Magnum